Latest Insights and Industry News

In a surprising twist, Google has decided not to phase out third-party cookies. Instead Google is focusing on a user-centric approach to balance effective advertising with enhanced privacy. Here’s a look at what this means for the future of online advertising and privacy.

Google Ads has recently unveiled an innovative feature designed to streamline the way advertisers manage and optimise their conversion data. The Enhanced Conversions Consultation Booker is set to revolutionise the consultation process, offering advertisers a robust tool to enhance their campaign performance.

Google Ads Editor has long been a crucial tool for marketers managing multiple accounts and large-scale campaigns. The latest version brings a host of enhancements designed to streamline workflow, increase efficiency, and offer more powerful features for advertisers. Here’s a closer look at what’s new. 

As a digital marketing agency, the past few years have been a whirlwind of change and adaptation. The phasing out of third-party cookies has significantly altered how we track and measure advertising performance. This evolution has presented numerous challenges, including a lack of comprehensive support from advertising bodies and the need to embrace new measurement solutions.

As digital marketers, we’re always on the lookout for the latest tools and innovations that can give our campaigns an edge. Google's Performance Max is one such tool that's been generating a lot of buzz. Launched in 2022 for ecommerce and recently updated for lead generation, it promises to revolutionise how we approach online advertising by offering a comprehensive, goal-based campaign solution. But like any tool, it comes with its own set of pros and cons. Let’s dive into what makes Performance Max a potential game-changer, and where it might fall short.

Grow Web is looking for an experienced, analytical and results-orientated Digital Advertising Specialist. This is a fantastic opportunity to further your career with a forward thinking, dynamic agency.