Latest Insights and Industry News

GrowWeb is hiring a Permanent (Full Time) PPC Account Manager to join their dynamic, multi-award winning digital advertising team.

At GrowWeb, we're passionate about empowering the next generation, especially when it comes to creating opportunities for young women to grow in confidence and leadership. That’s why we were delighted to take part in this year’s SistersIN programme.

As we celebrate International Women’s Day, it's the perfect time to reflect on the incredible women who have not only made their mark in the marketing world but have also shaped the way we approach creativity, strategy, and leadership in the industry.

GrowWeb are hiring a Permanent (Full Time) Account Manager / Senior Account Manager to join their dynamic, multi-award winning digital advertising team.

As we look back on 2024, we can’t help but feel a tremendous sense of pride and gratitude for what has been an exceptional year for GrowWeb.

We are delighted to have been recognised with the prestigious title of Northern Ireland Digital Advertising Agency of the Year 2025 by the All-Ireland Business Foundation (AIBF).

This year is extra special for GrowWeb—we’re not only celebrating our 5th birthday, but we’ve also been nominated in five categories at the prestigious UK Search Awards 2024!🎉

GrowWeb are hiring a Permanent (Full Time) Senior Account Manager / Paid Media Manager to join their dynamic, multi-award winning digital advertising team.

In a surprising twist, Google has decided not to phase out third-party cookies. Instead Google is focusing on a user-centric approach to balance effective advertising with enhanced privacy. Here’s a look at what this means for the future of online advertising and privacy.

Google Ads has recently unveiled an innovative feature designed to streamline the way advertisers manage and optimise their conversion data. The Enhanced Conversions Consultation Booker is set to revolutionise the consultation process, offering advertisers a robust tool to enhance their campaign performance.

Google Ads Editor has long been a crucial tool for marketers managing multiple accounts and large-scale campaigns. The latest version brings a host of enhancements designed to streamline workflow, increase efficiency, and offer more powerful features for advertisers. Here’s a closer look at what’s new. 

As a digital marketing agency, the past few years have been a whirlwind of change and adaptation. The phasing out of third-party cookies has significantly altered how we track and measure advertising performance. This evolution has presented numerous challenges, including a lack of comprehensive support from advertising bodies and the need to embrace new measurement solutions.

As digital marketers, we’re always on the lookout for the latest tools and innovations that can give our campaigns an edge. Google's Performance Max is one such tool that's been generating a lot of buzz. Launched in 2022 for ecommerce and recently updated for lead generation, it promises to revolutionise how we approach online advertising by offering a comprehensive, goal-based campaign solution. But like any tool, it comes with its own set of pros and cons. Let’s dive into what makes Performance Max a potential game-changer, and where it might fall short.

At GrowWeb we’re ending the year on a high with a double win at the prestigious UK Search Awards. Celebrating with industry leaders at an extraordinary Search party, it was undeniably the best way to conclude 2023.