Scale Your Business with Programmatic Advertising
Discover how automated technology and data insights can optimise your ad spend and boost campaign performance with precision-targeted strategies.
Programmatic Advertising
At GrowWeb, we specialise in Programmatic Advertising, a cutting-edge approach to digital advertising that leverages automated technology and data-driven insights to deliver your ads to the right audience at the right time. This innovative section of digital advertising allows you to maximise your advertising budget while navigating its complexities with ease.
Scale your business with this rapidly expanding and often misunderstood sector of digital marketing. As intricate as the Google Search algorithm, we simplify the process for you, empowering your business with the power of programmatic advertising.
Our team of experts will accurately target specific audiences with precision, optimise campaigns in real-time, and utilise data-driven insights to enhance your return on your investment.
Programmatic ads can generate up to 9x higher purchase intent compared to traditional ads.
Programmatic advertising is buying ad space we don’t have access to through traditional channels. Revolutionary channels available include; Digital Out Of Home (DOOH), In Game, Audio (podcasts) & Connected TV (CTV).
70% of display ads are programmatic – don’t get left behind!
Programmatic advertising offers diverse formats to cater for various goals and engagement strategies, including:
01
Display Ads:
These are the most common type and include banner ads, rich media ads, and interactive ads. They appear on websites, apps, and social media platforms.
02
Video Ads:
Programmatic video ads can be in-stream (pre-roll, mid-roll, or post-roll ads that play before, during, or after video content) or out-stream (videos that play within text content or between paragraphs on a webpage).
03
Native Ads:
These ads blend seamlessly with the content on a webpage, providing a less intrusive and more engaging user experience.
04
Audio Ads:
Programmatic audio ads are served on streaming platforms, podcasts, and internet radio, targeting listeners with tailored audio messages.
05
Social Media Ads:
Programmatic advertising is used on social media platforms like Facebook, Instagram, X, and LinkedIn to serve highly targeted ads based on user data and behaviours.
06
Connected TV (CTV) and Over-The-Top (OTT) Ads:
These are digital video ads delivered to internet-connected TV sets and streaming devices, targeting viewers based on their streaming behaviours and preferences.
07
Mobile Ads:
These ads are specifically optimised for mobile devices, including in-app ads, mobile video ads, and mobile display ads.
08
Programmatic Direct:
This format involves buying ad space directly from publishers at a fixed price, offering more control over ad placement and brand safety.
09
Digital Out-of-Home (DOOH) Ads:
These are programmatically delivered ads shown on digital billboards, screens in public places, and other outdoor digital displays.
10
Sponsored Content:
These ads appear as editorial content on websites, providing informative or entertaining content that subtly promotes a brand.
Are You Considering Programmatic Advertising? Here’s why you should:
Precision Targeting:
Use data insights and algorithms to ensure your ads reach the relevant audiences.
Cost Efficiency:
Automated bidding ensures you get the best value for your ad spend.
Real-Time Optimisation:
Continuously optimise campaigns for maximum performance and ROI.
