Remember Ask Jeeves? Back in the late 90s, you could type in a full sentence and hope the little butler served up something relevant. We’re not sure he always did.

We also had AOL, Yahoo and a few others. The early days of the internet are a bit of a distant memory

Then came Google. It didn’t just dominate search, it became part of everyday life. We even started using the verb ‘to Google.’  

Now, there’s a new player quietly showing up in traffic reports, and it's not just another search engine (in the traditional sense).

If you’ve been paying close attention to your GA4 traffic acquisition reports, you might have noticed ChatGPT appearing as a referrer.

More and more users are turning to ChatGPT, not just for fun facts, writing help, or making Barbie doll versions of themselves, but to find and compare products, services, and recommendations. 

Now, ChatGPT will be including product recommendations as part of its search experience. This means consumers can describe what they’re looking for. Whether it’s ‘a waterproof jacket under £100,’ or ‘the best coffee machine on the market’, ChatGPT scours the web in real-time to find curated, relevant suggestions.