We conducted thorough research to understand the competitive landscape and identify target audience segments. Utilising keyword research, we optimised campaigns to drive traffic and sales. Multiple platforms were assessed including Google, Meta, Pinterest and TikTok to ensure we invested budget in the right channels to reach the right customers.

We used a script to analyse historical shopping campaign performance, identified best-selling brands and applied custom labels.  Custom labels were also created for best-selling brands like Peruzzi, the client’s house label brand, to maximise reach and engagement.

Through strategic budget allocation and continuous analysis, we achieved consistent revenue growth. By utilising attribution modelling, we were able to delve deep into the pathways that consumers take on their journey to making a purchase.  By understanding this complexity, we were able to accurately attribute credit to the channels that played a significant role in driving sales. Various SMART bidding models were tested to drive maximum return on investment and increase average order value.