Pioneering Online Growth & Brick-and-Mortar Success
Founded in 2016, DFI Beds has rapidly emerged as Ireland's largest online bed retailer offering an extensive selection of high-quality mattresses ranging from Orthopaedic and Memory Foam to Hotel Quality options. They also provide a wide range of headboards and divan bases. With competitive pricing, DFI Beds has positioned itself as the go-to choice for customers seeking exceptional quality without compromising on value. In its latest phase of growth, DFI Beds expanded its presence with the opening of a physical store in Newry, followed closely by an outlet store in Tamnamore. Over the past four years GrowWeb focused digital advertising efforts exclusively on growing E-commerce sales with a robust strategy and seamless measurement in place. With the introduction of brick-and-mortar locations, we implemented a comprehensive approach to measure the impact of our digital advertising on in-store foot traffic.
Our approach
Location-Based Ads: We implemented targeted search ads that focused on reaching potential customers located near both retail stores. This was complemented by engaging display and video ads designed to capture interest.
Store Visit Conversion Tracking: By leveraging advanced tracking capabilities, we identified which ad campaigns, keywords, and devices sent the most people to the stores.
Data-Driven Bid Strategies: We incorporated store visits data into our bid strategies, and adjusted mobile bid modifiers to increase store visits and drive offline sales.
20 – 28%
of all clicks on search ads resulted in an in-store visit
30%
higher ROAS when integrating offline revenue
"GrowWeb have been instrumental in growing our brand to become Ireland’s biggest bed retailer. A trusted partner who we value immensely”
Brian McCann
Managing Director
DFI Beds
