Driving Conversions and Achieving 300 Sign-Ups for Radius Insurance
Radius Insurance Solutions, a key player in the insurance industry since 1990, is committed to providing ethical and sustainable business solutions to organizations of all sizes across the globe. Focused on driving continued success for businesses through its unique offerings, Radius Insurance partnered with GrowWeb to enhance its digital marketing strategy. The primary objective of this collaboration was to boost conversion rates while maintaining a stable cost per acquisition (CPA).
Our approach
GrowWeb was tasked with conducting an initial audit to determine areas for improvement in lead generation and CPA reduction. The audit revealed opportunities for restructuring the existing campaigns, which originally directed traffic to a generic business insurance page.
After extensive keyword research to identify high-demand insurance segments, the team decided to focus on specific niches: roofers’ insurance, tradesman insurance, and scaffolders insurance. This targeted approach included:
Tailored Messaging: Custom marketing messages were crafted to address the unique challenges and requirements of each specific industry.
Dedicated Landing Pages: Campaigns were restructured to direct users to dedicated landing pages tailored for each insurance type, ensuring a seamless transition from ad click to landing page, maintaining relevance and capturing user interest.
Customised Ad Groups: Specific ad groups were developed for each insurance niche to align with the tailored messaging and dedicated landing pages.
Robust tracking mechanisms were implemented to monitor the performance of each ad group, assessing key performance metrics to ensure campaign success. The team regularly analysed data to identify trends, strengths, and areas for improvement, maintaining open communication with the client. This collaborative effort helped identify high-closure insurance types and develop an effective budget allocation strategy.
20%
increase in conversion rate
10%
reduction in cost per acquisition
40%
increase in brand recognition
300
policy sign ups
"GrowWeb's management of our new to group lead generation channels has helped us grow the book by over 50% year on year. They take a data-led approach to campaign performance and utilise the latest updates available through the Google platform. Our Account Manager, Tiegan has been a dream to work with - thorough in her reporting and quick to respond to any requests. Her understanding of the intricacies of the Search Auction has been extremely valuable over the last year. I would highly recommend GrowWeb to anyone looking to improve their digital marketing efforts."
Jack Taylor
Head of Marketing
Radius Insurance
