A Belfast based digital advertising agency led by sisters Aedín O’Neill and Sinéad McElhinney has won its sixth national award in seven years, after taking home Best Local PPC Campaign at the 2025 UK Search Awards.

Founded in 2019, GrowWeb is a boutique agency helping businesses grow through Google and social media advertising. The award recognised a local campaign delivered for client TBC Conversions, which achieved strong commercial results and stood out for its strategic approach and execution.

GrowWeb has built a reputation for delivering strong digital performance. Its continued success at national award level shows how a small specialist team can compete with, and outperform, agencies many times its size.

“We’re incredibly proud of this win,” said Aedín O’Neill, founder of GrowWeb. “To be recognised nationally again is a huge moment for our team. Winning consistently at this level gives both our clients and our team confidence in the work we’re delivering.”

Coming from a strong GAA background, including All Ireland success, the sisters say a competitive mindset and focus on performance has always influenced how they run the business.

Since launching, GrowWeb has grown into a specialist agency focused on performance marketing, working with ambitious brands to drive measurable growth. The UK Search Awards are widely regarded as one of the leading accolades in search marketing.

Judges praised the campaign, stating:

“A superbly strategic, full funnel campaign that expertly combined platform knowledge with a deep understanding of the customer journey. Using a small budget, it leveraged multiple channels with localisation, emotional nuance and ethical communication to drive impressive results, delivering both strong ROI and meaningful real world impact.”