Display Ads

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Demand Gen Ads

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Demand Gen Ads

Grow Your Brand with Demand Gen Advertising

Drive growth through strategic paid media management across search, social, video and AI.

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Google Demand
Gen Ads

Demand Gen ads reach people across YouTube, Shorts, Discover, Gmail and Google’s display partners. They’re built for eye catching image and video creative, shown where people browse, watch and scroll.

Unlike search ads, Demand Gen reaches people before they’ve started looking. It builds interest in your brand and turns that interest into sales.

Our team builds the audiences, creative and tracking that make Demand Gen work. We use lookalike segments, your customer data and Google’s AI to put your ads in front of the right people. Then we optimise towards real conversions, not just clicks.

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Why Google Demand Gen Ads?

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Why Google Demand Gen Ads?

Are You Considering Google Demand Gen Ads?

Here’s why you should:

Massive Scale

Reach billions of people across YouTube, Shorts, Discover, Gmail and Google’s display partners.

Built to Convert

Smart Bidding optimises towards sales and leads, not just clicks, so every pound works harder.

Smarter Audiences

Use lookalike segments, your customer data and interests to find new people who look like your best customers.

Creative Flexibility 

Run image, carousel, video and Shorts ads, or showcase your products straight from your feed.

Remarketing Opportunities

Reconnect with people who’ve already visited your website or engaged with your brand.

Clear Measurement

See which channels and creative perform. Run brand lift and conversion lift studies to prove the impact.

Display remarketing and ad retargeting concept featuring Aer Lingus promotions for flights to Europe and Britain, shown across multiple ad formats including website banners and targeted ads
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Demand Gen Remarketing

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Demand Gen Remarketing

Customers are 70% more likely to make a purchase from a retargeting ad.

Our team of PPC Experts strategically plan and implement tailored remarketing strategies using Demand Gen ads to effectively engage with highly targeted prospects. By tracking customer behaviour on specific web pages, we can create personalised ads that resonate with their interests, ultimately boosting the likelihood of conversion. 

Grow Your Brand with Demand Gen Advertising

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Grow Your Brand with Demand Gen Advertising

Fill out the form below.
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UK Search Awards Video

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UK Search Awards Video

Don’t just take our word for it, check out the Judges’ comments from our recent award-winning work.