Scale Your Business with ChatGPT Ads
Reach people at the moment they ask ChatGPT for product, service and buying recommendations, with sponsored ads shown below relevant answers.
ChatGPT Advertising
Across the UK, Ireland and Beyond
ChatGPT is now one of the most popular platforms in the world, with around 1.2bn weekly active users. More and more of them use it to research options, compare features and ask for recommendations before they buy.
At GrowWeb, we run ChatGPT Ads for businesses across the UK<Ireland and beyond. Your ads appear as sponsored placements below relevant ChatGPT answers, putting your brand in front of people while they’re actively weighing up their options.
ChatGPT Ads is a new channel that’s evolving month by month. We'll help you test it properly, track what matters and scale what works.
Ads that appear while people are actively researching, not passively scrolling.
ChatGPT Ads are sponsored placements shown below ChatGPT’s answers, clearly labelled as ads. Instead of bidding on keywords, advertisers describe the kinds of conversations and topics where their product or service is relevant, and ChatGPT matches ads to those conversations.
Ads are shown to people using ChatGPT’s Free and Go plans. That makes the channel a strong fit for consumer brands, ecommerce, and considered purchases, and one worth testing for many service businesses.
Buying ads doesn’t change what ChatGPT says in its answers. Ads and answers are always kept separate,.
From strategy to setup and tracking, we manage every part of your ChatGPT Ads campaigns, including:
01
Conversational Context Strategy:
The platform doesn't use keywords. Instead we write context hints that describe the conversations, questions and buying moments where your brand belongs. We pair them with ad creative written in the natural language your customers use.
02
Product Feed Ads for Ecommerce:
For online retailers, we connect your product catalogue so your products, images and prices can be shown to shoppers asking ChatGPT for recommendations.
03
Conversion Tracking & Measurement:
We set up the OpenAI Pixel on your website and the Conversions API on your server. That means campaigns are measured and optimised towards real conversions, not just clicks. Results are tracked alongside your other channels in GA4.
04
CRM & Ecommerce Integrations:
As OpenAI’s Shopify and HubSpot integrations roll out to UK advertisers, we’ll connect them to your account so your sales and pipeline data can inform your campaigns.
05
Testing, Reporting & Optimisation:
With the platform changing fast, we run structured tests on context hints, creative and budgets. We report clearly on what’s working and what we’re changing next.
Are you considering ChatGPT Ads?
Here’s why you should:
Captured Intent:
Reach people while they’re researching and comparing options, rather than interrupting a social feed.
Get In Early:
Build experience and visibility on a new channel before competition for placements increases.
A Large, Growing Audience:
Reach a growing audience that increasingly starts its buying journey by asking AI.
Works With Your Existing Mix:
ChatGPT Ads complement your Google, Meta, and Demand Gen activity, with results measured side by side.
Good to know:
ChatGPT Ads is still a young platform. Targeting and reporting are more limited than Google or Meta today, and some categories, such as health and politics, aren’t eligible. We’ll tell you upfront whether it’s the right fit for your business.
What sets us apart:
1. Part of OpenAI's Advertising Pilot: GrowWeb has been building and managing ChatGPT ad campaigns since June 2026. We didn’t wait for the playbook; we’ve been learning from live campaigns since the channel opened.
2. Real Campaign Experience Across Sectors: We manage active ChatGPT Ads accounts across B2B, service and e-commerce businesses, so we know first-hand which creative angles and context hints perform, and which don’t.
3. Full Technical Setup: From product feeds to OpenAI Pixel and Conversions API tracking, we make sure your measurement is accurate from day one.
4. Local Belfast Team, UK-Wide Reach: Based at Donegall Square in the heart of Belfast, our award-winning performance marketing team combines local responsiveness with the latest in global ad strategy, helping Northern Ireland, Ireland and UK businesses grow.
