Paid Media Strategy Drives Significant Growth
Founded in 1999, The Academy of Executive Coaching (AoEC) is one of the world’s most certified learning providers with triple accreditation from the industry’s leading professional bodies. With a host of executive and team coaching programmes tailored for Coaches, HR and L&D professionals, and managers at all levels, the AoEC recognised an opportunity to enhance their online presence and boost course enrolments. To achieve this, they partnered with GrowWeb to devise a comprehensive digital advertising strategy aimed at driving sustainable growth.
Our approach
We implemented a multi-channel approach combining various advertising platforms and targeting techniques tailored to the AoEC’s objectives:
Search Campaigns: We conducted in-depth keyword research to identify high-intent search queries related to coaching and professional development. For immediate results, we launched PPC campaigns to boost visibility in the search engine results pages (SERPs), generate traffic and conversions.
Display Campaigns: We used precision targeting techniques to capture the attention of potential candidates and leveraged remarketing strategies to ensure we continued to engage with users who had previously interacted with the website.
YouTube Campaigns: We implemented a video ad sequencing strategy to generate interest and awareness about the AoEC’s offerings. Engaging storytelling and testimonials featured in these ads helped in building a personal connection and rationalising the investment in their courses.
LinkedIn Campaigns: Recognising LinkedIn as a vital professional network, we used job title targeting and account-based marketing to effectively reach HR Professionals, Team Leaders and Coaching Practitioners.
35%
Increase in Brochure Downloads Year-on-Year
23%
Increase in Course Applications Year-On-Year
“The Academy of Executive Coaching (AoEC) has been working with the team at GrowWeb since May 2022. The team are exceptional! The GrowWeb team has clearly understood our challenges and have responded with digital advertising solutions across various platforms to suit our target audiences. We’ve seen significant growth in the volume of enquiries to AoEC through the use of digital advertising. We have regular monthly reporting calls and work with the team to continuously improve our approach to digital advertising. We highly recommend the team at GrowWeb!”
Lydia McClelland
Director of Marketing
The Academy of Executive Coaching
