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In November of last year, Google rolled out Impression (Absolute Top) % and Impression (Top) %, which describe what percent of your ads appear at the top of the page…

For the first time ever, the Google Marketing Live Event was brought to us by live-stream unveiling the latest innovations, best practices and an engaging Q&A session delivered by product…

It has been well over a year now since Facebook changed its algorithms to push more personalised feed to user timelines instead of branded content. Since then, marketers have seen…